HOW TO MARKET MOBILE APPLICATIONS?

  

After some comprehensive research, we came upon the discovery that developing just a mobile website for your business is not enough. If you want to grab the smartphone generation’s attention, then develop a mobile app for your business. 

TechGropse is one of the best mobile app development company in Dubai. They have the professional team of developers who has years of experience. 

Google Play Store and Apple App Store are now officially a decade old, and indeed, the mobile app market has reached its peak in the last couple of years. In 2019, the mobile app market reached an estimated USD 461 billion in size. It is predicted to become a trillion-dollar industry in the next five years. 

According to Statista, As of 2020, there are 2.56 million apps available on Google Play, while the Apple app store possesses 1.85 million apps for iOS. Does your mobile app stand a chance amidst this majority, to prove its uniqueness all on its own?

Being the owner of the application, your work does not end with merely developing an application. It is just a part of your long dedicated journey to make your app the latest buzz in town. The main question remains; how do you spread the knowledge, use and popularity of your mobile app? 

After the mobile app’s successful development, the next stage is to make it available to the users. It is challenging for any user to know about your app until you make them aware of it. Below we mention some great ways to market your mobile app.

1) Get in Touch with the Existing Customer

Mobile app marketing starts long before launching your app in the market. Before you begin sharing your app idea with your development team, reach out to your existing customers and consult with them. After all, they are the end-users of your mobile app.

And before reaching out to your customers, create a list of every contact person you have ever dealt with.  You must even add your newsletter sign up the database. Send them an email and gather their feedback.

Give them incentives in return for helping and consulting you. Offer them a special discount or some form of educational content. 

2) Reach Out to Influencers

Influencers are powerful entities who impact the buying and engagement decisions of a particular group of people. Some business owners often offer monetary compensation in exchange for influencer promotion. We recommend choosing influencers that truly value your company.

Let influencers know you are developing or have developed an app. Ask for their time to discuss the app’s development and collect some valuable feedback from them. 

3) Build a Mobile-friendly Website

You should build a user-friendly mobile website for your app to discuss the app’s features and functionality in detail. You cannot mention all the information in the app store about your app, so you should use mobile websites as a medium to share the real intentions of creating the app. your site can become one of the greatest assets to promote your app.

4) Promote the App on Official Blog

Featuring your app on the website is not enough. You also have to consider promoting a mobile app on a regular blog post as a part of your marketing strategy. You have to create a blog series about your app and include a call to action in every blog post to invite your users to download the app.

While writing a blog about the mobile app, craft a detailed story about your app and let your target audience understand your app development purpose. Tell the unique feature and functionality of this app and assure how this makes things easy. Include your app links, screenshots, and videos for better understanding.

5) Use Email for Promotion

As an app owner, your new app is reflected in every marketing aspect, including your emails. According to research by Exact Target, “91% of people daily check their mails”. Emails still have their charm when used under the right circumstances. As an enterprise, you send numerous emails, and not including your app details in each of those countless mail is like missing a golden opportunity to market a mobile app.

Whenever you send out a mail, whether it is tech support, newsletter, or even the account confirmation email, always include a one-line promotional footer of your app. Include brief details such stats and accomplishment through the app and a link redirecting towards the download page.

6) App store optimization

Apart from directly downloading your mobile app from the app stores, there is another way by which users can discover the apps that are searching your app using keyword. For this, you need to add an excellent description of your app filled with keywords. The description should always be short, and the most preferred form is in bullets.

7) Social media

Use Facebook, Twitter, and other social media platforms for promoting your mobile app amongst your fan and followers. Write engaging content so that the user can relate and benefit from your information. Arrange more and more contests so that the users are motivated to download an app and share your updates on their walls.

8) Consider Alternative App Stores

Do not depend too much on Google Play & App Store; several other app stores are available on the internet to upload your mobile app. According to One Platform Foundation study, if an app is submitted to other less popular stores, it will increase the expected downloads by 200% more than popular app stores.

9) Press kits

Create attractive press kits that should include screenshots of the app and the icons in different sizes, including information like the app’s history, updates, and news about the app that you think users can benefit from. This press kit should be readily available on your website to download it and complete information about the app.

10) Apply for Awards

Participating in app awards is a highly recommended marketing strategy, and app owners should take advantage of it. These awards offer a platform to showcase your app, and through this, you can get plenty of exposure, expert opinions, and a decent amount of downloads. Although your pitch and app idea to decide the chances of winning the award, you can expect to enjoy a little stardom if you manage to get things right the first time.

Conclusion:

These are many marketing strategies by which you can create a strong user base for your mobile app. In this blog, we discuss ten widely used marketing strategies in the app industry. As the audience will have complete information about your app, they will feel more secure using it. Start and find out what works for you. Develop further planning based on your experience and feedback.

Original Published Here- https://www.sphinx-solution.com/blog/how-do-i-market-my-mobile-applications/